PAYNE RADIO GROUP

Political Specialist - Will Payne 580-326-2555 Email

Creative Services

Based on research we know an "A" commercial can provide return-on-investment up to 8-times greater than a "C" commercial. The key is making sure to your campaign is a "A". When can test your commercials prior to air.

Like any advertising medium, there’s a “right” way to do radio and a “wrong” way. The right way is to craft commercials that motivate listeners to take action. The wrong way is to fill 30-seconds talking about things nobody cares about, such as how many years you’ve been in business, your friendly staff, or your convenient location.

Payne Media Group uses a time-tested, proven process to uncover opportunity within a business, and then write and produce our radio commercials.

Each idea we present will grab the listener’s attention, present the most compelling benefit(s), present an irresistible offer and then rally the consumer with an urgent call to action.

Digital Media

Banner Ads

Advertise on any of our station websites to continue top-of-mind awareness. Banner Ads provide a visual, clickable ad seen by your targeted demographic. Results are measured two ways:

Impressions – the number of times the ad was displayed on the screen of a visitor to the site.
Click-throughs – Impressions that resulted in someone clicking on the ad to go to a web page, coupon, etc. for more information.

Streaming Audio Sponsorship

Sponsor a radio station’s “Listen Live” feature or podcasts for maximum online exposure. Promotional announcements across the station’s website, on-the-air and inside the streaming player, naming you as the exclusive sponsor of this very important service!

Daily repetition with repeat/at-work listeners that tune in every day from work, on-the-road, with a laptop or all over the world, giving you another opportunity to brand your business and keep website traffic constant.

Videocasting & Podcasting

Need simple video production or production of a podcast for your website? We can definitely help, and the cost is very affordable!

Website Sponsorships

Sponsor various areas of our station websites such as events, videos, photos, stories and more. Or perhaps specific features, news & weather content, and more!

Promotions and Events

Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A great opportunity to influence the consumer’s brand perception of your business is a strong promotion or event sponsorship. You can utilize promotions to:

Drive traffic
Generate short term incremental sales
Enhance brand awareness and recognition
Create community goodwill
Create employee buy in and ownership of the brand
Gain market share from competitors